Online stores
Attract more customers, increase sales and strengthen your presence in search where people are already looking to buy.
Paid search
Maximize your business with Google Ads
Traffic from the day the campaign goes live — and a budget you can see, steer and stop at any point.
- Pay per result You pay for clicks and conversions, not impressions
- Precise targeting Reach a defined audience, not everyone
- Adjustable Bids and budgets change in real time
Who needs it?
Google Ads suits companies that want to actively promote their products and services online. These are the categories it tends to pay off for fastest.
Local businesses
Restaurants, beauty salons, retail stores and other local businesses can advertise their services to customers nearby.
Service-based businesses
Legal and financial consulting, repair and maintenance services — reach potential clients and grow your customer base.
International businesses
Advertise globally, reach customers around the world and expand your presence in markets you have not entered yet.
Startups and entrepreneurs
Gain visibility quickly, attract investors and drive early-stage growth without waiting months for organic traffic.
Stages of work
Five stages, in the order they actually happen. You see the plan before any budget is spent.
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Client consultation
We study your marketing goals, analyse your target audience and understand what you need the campaign to do. This stage is what makes the strategy an actual strategy rather than a guess.
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Strategy development
We build the advertising strategy: keyword selection, targeting configuration and campaign planning, based on careful analysis of the competitive landscape and industry trends.
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Campaign creation and optimization
We create the campaigns — ads, keywords, targeting and budgets — then monitor and adjust them continuously to push efficiency up as the data comes in.
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Analytics and reporting
Full analysis of campaign results: performance metrics, conversions and ROI, in reports written so you can act on them rather than file them.
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Ongoing support
We stay available for questions and handle any issues that come up while the campaigns are running.
Frequently Asked Questions
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What are the advantages of advertising through Google Ads compared to other channels?
Google Ads offers several advantages:
- Wide audience reach: a large audience, so you can reach many potential customers.
- Precise targeting: advanced targeting options let you reach specific segments rather than everyone.
- Cost-effective: you pay for clicks or conversions, which keeps the budget under control and the effect measurable.
- Flexibility: campaigns can be tailored to your needs and adjusted in real time.
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How long does it typically take to set up advertising campaigns in Google Ads?
It varies with the complexity and scope of the campaigns, but typically from a few days to a few weeks. That time covers strategy, creating ads and keywords, setting up targeting and the other necessary steps.
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What targeting options does Google Ads offer and how can I reach my target audience?
Campaigns can be narrowed along several dimensions at once:
- Keywords: the searches your ad appears for, and the ones it is excluded from.
- Location and language: from whole countries down to a radius around your address.
- Demographics: age, gender, parental status and household income where available.
- Audiences: people with demonstrated interests, or those actively researching a purchase.
- Remarketing: people who already visited your site or used your app.
- Devices and schedule: which devices to bid on and which hours or days to run.
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Which metrics do you use to measure the effectiveness of a campaign?
The key ones we report on:
- Clicks: how many times users clicked your ads.
- Conversions: actions taken on your site after the click, such as purchases or form submissions.
- Costs: what you spent on the campaigns.
- CTR: the share of impressions that turned into clicks.
- ROI: profit measured against advertising cost.
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How is the budget set, and how can spending be managed?
You set a budget by specifying the maximum you are willing to spend. What it costs depends on competition in your industry, the bidding strategy and the budget you allocate. Spending is managed by monitoring performance, adjusting bids and budgets, and optimizing campaigns to get the most out of the limit you set.
Wondering whether ads or SEO is the better spend? The answer depends on your margins and how fast you need leads. We’ll walk through both.
Book a consultationContact
Tell us what you need and we’ll come back with a scope and a price. No obligation to proceed.
What happens next
- We reply within one business day with clarifying questions.
- A 15-30 minute call to walk through your goals and scope.
- You get a written scope and a fixed price before any work starts.